ANALISIS STRATEGI PROMOSI DALAM MENINGKATKAN JUMLAH JAMAAH UMRAH PADA PT. SIAR HARAMAIN INTERNATIONAL WISATA DI MEDAN

Amount of PPIU in environment public that are made prospective pilgrims so selective choosing will use, because it's many not have business permit, failed to depart the pilgrims, even commiting a fraud criminal. This research aims know about promotion strategy, inhibitor factor and find solution resolves obstacle increase amounts umrah at PT. Siar Haramain International Wisata Medan. The method used descriptive with qualitative approach. result this is showing strategy using difference techniques company conveys product advantages give best service for pilgrims. Promotional mixed consist Adversiting, Sales Promotion, Personal Selling. Inhibiting process price competition offered relatively more expensive than other travels. Solution quality human resources grow up positive perseption on package but any facility service.keywords: Strategy, Umrah Pilgrims.